I'm on a mission to give the right words to the changemakers of this world.

Hi, I'm Finola, a Content Strategist & Creative Copywriter giving voice to independent creators, purpose-driven brands, wannabe B Corps, and all those trying to make a difference. Need help finding words that create real impact?

So, who am I?

The whole world is online right now, and you need user-friendly content that cuts through our inane digital chatter. That’s where I come in. I’m a professional Copywriter with a first-class degree in English Literature, Linguistics & Creative Writing and a PQB in Creative Copywriting. I harness the science of language and the power of marketing to help brands make an impact.

So go on – move your little thumbs around my website and consider whether my words are wordy enough for you. (Though copywriting is really not about using fancy words, you erudite logophile.)

Explore some of my work.

  • SEELA Studio

    SEELA Studio removes synthetics from women’s workouts with sustainable, plant-based activewear. Discover how I crafted SEELA Studio’s brand voice and transformed their website.

    Get moving & learn

  • Calm People

    Calm People runs programmes to help people find healthier ways to manage their emotions. Read my interview with emotional resilience coach and founder of the Calm People brand.

    Chill out & read

  • Soulful Group

    Soulful Group is a publishing house, social enterprise, and community. Its mission is to spread soulfulness, globally. Explore my varied work with their brand and interview with the founder.

    Breathe & explore

  • SkyCell

    SkyCell envisions a world where life-saving, temperature-sensitive medicines are transported safely and sustainably to those who need them. Find out how I communicated that vision.

    Click & discover the future

Brands I’ve worked with

  • "She had an outsized impact on our company's content"

    “I was fortunate to work alongside Finola at Frontify, where she had an outsized impact on our company's content, social media, and brand advocacy. Finola is a highly empathetic, innovative, and talented person. She's also exceptionally versatile. She can oversee high-level content strategy as well as execute at the tactical level. Based on her experience and versatility, Finola would be a huge help for any company that's looking to create and distribute customer-centric content.”

    Chris Hannon, Senior Field Marketing Specialist, Frontify

    What I did: website copywriting, article creation, in-app UX copy, copy editing, social media copy and campaign creation, brand voice development, whitepapers, internal editing software roll-out, employee brand advocacy initiatives, and more.

  • "She contributed greatly to the development of our company's tone of voice"

    “Finola is a talented and creative writer, always eager to read more, learn more and become better at her craft. She contributed greatly to the development of EF's tone and voice and showed what she can do across a range of print and digital projects. She's also a lovely person to have in the team.”

    Kaisa Schreck Danielsson, Senior Director of Communications & Social Media, EF

    What I did: editorial management of print publications, blog writing, brand voice development, digital creative copywriting, and more.

  • "She pitched innovative ideas and delivered unique content that our readers loved."

    “I worked with Finola when I was the editor of a group of B2B business and lifestyle publications. Finola was a pleasure to work with- she was prompt, polite and productive. Her ideas were unique and her work was always on time and on point. I very rarely had to edit her work- it was usually ready to publish. She learned our writing style quickly and emulated it beautifully. She pitched innovative ideas and delivered unique content that our readers loved. I couldn't recommend her more.”

    Hannah Stevenson, (Former) Senior Editor, AI Global Media

    What I did:     magazine articles, C-suite interviews

  • "The article was so good, we didn't need any iterations!"

    “We engaged Finola to write a piece for us earlier this year. She did an excellent job; on time and on budget. The article was so good, we didn't need any iterations! I would not hesitate to recommend her to anyone wanting top quality written content.”

    Sulim Malook, Co-Founder & CEO, Befusions

    What I did: article creation

  • "Reliable and diligent editor"

    “During Finola's time working with MDPI as a freelance English Editor, she has consistently produced high-quality work, copy-editing scientific manuscripts to ensure that their written language is publication-ready. Furthermore, Finola has continuously submitted all assignments in a timely fashion, with not a single late submission. Finola is a reliable and diligent editor, and during her time with MDPI, she's approached all assignments and communication with utmost professionalism. Finola plays a crucial role as an English editor; she contributes directly to the dissemination of knowledge in that her work directly involves making scientific writing clear while retaining the intended meaning of authors. I would recommend Finola for any role that requires scrutiny of detail, flexibility, and strong language and communication skills.”

    Nicholas Harrison. English Editing Manager, MDPI

    What I did: copy editing, proofreading

  • "Finola had a big impact on the future of our brand"

    "I would just like you to know that I'm very grateful for your work this far and it is a true pleasure working with you. What you have delivered has a big impact on the future of our brand, and I can’t wait to see where this journey will take us in the coming years."

    Ida Skarp, CEO & Founder, Seela

    What I did: Brand voice development, website copywriting, article creation, email copy

How can I help?

From developing your brand voice to crafting packaging copy for your new product launch, I’ll support you to make an impact with your brand.

  • Whether you’re launching a business or reshaping your existing brand, I will support you to find a voice that makes your brand stand out from the crowd. Through brand development exercises and consulting sessions, we will discover a tone and style that speaks to your target audience. I will define actionable ways to infuse your writing with your brand voice so you can continue to implement it even after we’ve stopped working together. You’ll come away with a full brand voice and style guide, and everything you need to put it into practice.

    Discover brand messaging services

  • To create meaningful change, sometimes all it takes is the right words. It gives me energy to support others to bring their projects to life and make an impact. I will craft content that resonates with your audience and builds your brand, from website copy and in-depth reportage articles to content for physical products.

    Book a discovery call

  • Building a brand requires a continuous conversation with your audience. If you need regular content creation and editing for email sequences, marketing materials, articles, or something else, I’m here to take the weight off your shoulders.

    Book a discovery call

  • Don’t know where to start? Let’s start with a chat. No matter the problem, there’s always something in the language toolkit to solve it; from identifying your brand personas to outlining messaging waterfalls or creating empathy maps.

    Let’s talk

In case you got this far and you’re still asking:

Why should I work with you and not a robot?

So, you broke my heart a little… but now that I’ve recovered, let’s talk about it. Until AI gains full consciousness, all five senses, arms, legs, and all the rest, “he” never writes any of my clients’ copy. Unless your target audience are humanoids sent from Mars, the human content strategist wins the job. However, I have come to befriend AI for his nifty tricks that can benefit you and your brand after our time together.

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Why hire a copywriter, anyway?

Save time, increase leads & define your brand.

Prove it