Hi, I'm Finola, a creative copywriter and content marketing strategist helping independent creators, solopreneurs, and purpose-driven brands reach their ideal clients. Ready to get noticed?
So, who am I?
The whole world is online right now, and you need user-friendly content that cuts through our inane digital chatter. That’s where I come in. I’m a professional Copywriter and Marketing Strategist. With a first-class degree in English Literature, Linguistics & Creative Writing and a PQB in Creative Copywriting, I harness the science of language and the power of marketing to help brands get noticed.
So go on – move your little thumbs around my website and consider whether my words are wordy enough for you. (Though copywriting is really not about using fancy words, you erudite logophile.)
Explore some of my work.
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SEELA Studio
SEELA Studio removes synthetics from women’s workouts with sustainable, plant-based activewear. Discover how I crafted SEELA Studio’s brand voice and transformed their website.
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Calm People
Calm People runs programmes to help people find healthier ways to manage their emotions. Read my interview with emotional resilience coach and founder of the Calm People brand.
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Soulful Group
Soulful Group is a publishing house, social enterprise, and community. Its mission is to spread soulfulness, globally. Explore my varied work with their brand and interview with the founder.
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SkyCell
SkyCell envisions a world where life-saving, temperature-sensitive medicines are transported safely and sustainably to those who need them. Find out how I communicated that vision.
Brands I’ve worked with
How can I help?
From developing your brand voice to crafting packaging copy for your new product launch, I’ll support you to make an impact with your brand.
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Whether you’re launching a business or reshaping your existing brand, I will support you to find a voice that makes your brand stand out from the crowd. Through brand development exercises and consulting sessions, we will discover a tone and style that speaks to your target audience. I will define actionable ways to infuse your writing with your brand voice so you can continue to implement it even after we’ve stopped working together. You’ll come away with a full brand voice and style guide, and everything you need to put it into practice.
Discover brand messaging services -
To create meaningful change, sometimes all it takes is the right words. It gives me energy to support others to bring their projects to life and make an impact. I will craft content that resonates with your audience and builds your brand, from website copy and in-depth reportage articles to content for physical products.
Book a discovery call -
Building a brand requires a continuous conversation with your audience. If you need regular content creation and editing for email sequences, marketing materials, articles, or something else, I’m here to take the weight off your shoulders.
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Don’t know where to start? Let’s start with a chat. No matter the problem, there’s always something in the language toolkit to solve it; from identifying your brand personas to outlining messaging waterfalls or creating empathy maps.
Let’s talk -
Check out my low-budget offers to help you build your brand’s presence despite the budget constraints. (Most options are for solo-entrepreneurs and new/small local businesses only.)
In case you got this far and you’re still asking:
Why should I work with you and not a robot?
So, you broke my heart a little… but now that I’ve recovered, let’s talk about it. Until AI gains full consciousness, all five senses, arms, legs, and all the rest, “he” never writes any of my clients’ copy. Unless your target audience are humanoids sent from Mars, the human content strategist wins the job. However, I have come to befriend AI for his nifty tricks that can benefit you and your brand after our time together.
