The Brand Messaging Revival Guide

insert your brand category here

Go from "just another" ______
to compelling changemaker
in 5 weeks

  • "Finola had a big impact on the future of our brand"

    "I am very grateful for your work. It is a true pleasure working with you, Finola! What you have delivered has a big impact on the future of our brand, and I can’t wait to see where this journey will take us in the coming years."

    Ida Skarp, CEO & Founder, Seela

    What I did: Brand voice development, website copywriting, article creation, email copy

  • "She contributed greatly to the development of our company's tone of voice"

    “Finola is a talented and creative writer, always eager to read more, learn more and become better at her craft. She contributed greatly to the development of EF's tone and voice and showed what she can do across a range of print and digital projects. She's also a lovely person to have in the team.”

    Kaisa Schreck Danielsson, Senior Director of Communications & Social Media, EF

    What I did: editorial management of print publications, blog writing, brand voice development, digital creative copywriting, and more.

What’s different about this guide?

This is a brand messaging guide that cares less about whether you’re using Title Case or sentence case (though, if you like, I can include that) and more about getting to the heart of what your ideal customers want to hear.

Rooted in extensive research of your brand, your customers’ voices, and competitor research, this brand messaging guide is a manifesto of your brand voice. Designed to be scalable and create impact, it will become your guiding light, your beacon… the vade mecum compendium of your brand… the pandect of your brand’s essence (you get it, sorry— I got excited for you).

How will this make a genuine impact on your voice & visibility?

It’s all in the implementation. I simply won’t allow your team to place this in the (metaphorical and digital) drawer beside your desks to be forgotten.

Luckily, it’s a modern era, and there are tools for that, so (don’t worry) I won’t send any aggressive emails to check you’re using it.

I’ll set you up with a fun, comprehensive toolkit to support you in implementing your revamped voice in a way that makes using your brand messaging guide a joy.

What’s included?

For solopreneurs
(aka. superheros)

Brand Messaging Revival
(Light Edition)


Voice of Brand Research

  • Detailed questionnaire to understand your brand, products, services, goals and mission

Voice of Customer Research

  • Review of your customer feedback (and if you’re just getting started, we’ll get creative!)

Competitor Analysis

  • competitor website and brand voice analysis

Brand Messaging Handbook Bible Manifesto Guide (& Implementation Starter Kit)

  • Verbal identity and brand voice

  • Positioning guide

  • Tone of voice matrix

  • Summary of research & competitive analysis

  • Customer Personas

  • Brand personality

  • Brand mission

  • Brand values

  • Elevator pitch

  • Brand promise/Unique Selling Point

  • Core Benefits

  • Guidance on brand voice in the face of AI

  • Implementation examples & toolkit

TIMELINE: 3-4 WEEKS

2,400 CHF*

*or 4 x spaced payments of 600 CHF

For SMEs &
the like

Brand Messaging Revival
(Full-fledged Edition)

Voice of Brand Research

  • interviews with key stakeholders

  • detailed questionnaires

  • analysis of existing marketing

  • Assessment of your internal research to date: ICPs, survey data, etc.

Voice of Customer Research

  • customer survey (I make it, you send it) or customer interview with 3 customers

  • review mining

  • further analysis using Google Analytics, heat maps, and additional relevant customer communications you provide

Competitor Analysis

  • competitor website and brand voice analysis

Complete Brand Messaging Handbook Bible Manifesto Guide

  • Verbal identity and brand voice outline

  • Tone of voice matrix

  • Positioning guide

  • Summary of research & competitive analysis

  • Customer Personas/Ideal Customer Profiles

  • Customer Objections + Hesitations

  • StoryBrand BrandScript messaging framework

  • Vocabulary, lexicon and cadence pointers

  • Brand personality

  • Brand mission

  • Brand values

  • Elevator pitch

  • Brand promise/Unique Selling Point

  • Core product benefits (broken down by customer persona)

  • Guidance on brand voice in the face of AI

  • Bonus, ready-to-use messaging

Implementation toolkit

  • Custom-made, pre-recorded videos to train your team to actually put it into action

  • Example implementations (* which is bonus content you can use)

  • Further suggestions to support implementation 

  • Add-on: I’ll help you roll out software solutions to manage your brand voice
    (Price on request)

TIMELINE: 4-5 WEEKS

STARTING AT

3,950 CHF

Use Cases for Your Brand Messaging Revival Guide

Website Redesigns

Currently working on making your website look slick? Use the insights from my review of your website analytics and the language analysis to increase conversions and create a more memorable experience.

Employee Onboarding

Ensure that new members of your team know exactly what your brand is about and how to talk about it. The brand messaging guide, along with the implementation toolkit, is the perfect way to get them up to speed.

Leadership PR

Are your senior leadership teams scheduled to talk on a podcast or at an event? This guide will support them in sharing the brand’s origin story and USPs, and help to tailor their communication to specific audiences.

Sales Enablement

Share the insights from the voice of customer analysis with your sales teams and enable more meaningful and impactful conversations with your prospects (and ultimately, generate more business opportunities).

External Writer Onboarding

Use the guide to keep writers aligned when working with agencies and freelancers. Their copywriting is only as powerful as the depth of their understanding of your brand, your customers, and everything in between.

Content Repurposing

Harness parts of the content from the customer/ICP objections and hesitations to add to product pages or draft a base for articles, and use the bonus messaging section for your social media marketing.

*(also, every single time you do any kind of marketing or sales, TBH)

Ready to move on from all the blah-blah and identify messages that create an impact?

Let's make some waves.

Let's make some waves.