The Copy Shop

Everything you need to create
content that matters.

Fluff-free, free stuff to make your work life faff-free.

The Purposeful Blog Strategy Workbook (Free Chapter)
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The Purposeful Blog Strategy Workbook (Free Chapter)
CHF 0.00

Want to say something that matters and build your visibility on search engines at the same time? Packed with frameworks, prompts and exercises, this workbook is designed to help you grow into a thought leader in your space. Receive the first section of the full 40 page workbook for free.

Empathy Map (Audience Insight Tool)
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Empathy Map (Audience Insight Tool)
CHF 0.00

This is the best thing you will ever do for your marketing and communications (in my humble opinion!). A simple visual method to help you step into your audience’s shoes, this tool acts as a foundation for identifying how to more effectively and persuasively communicate with them. I highly recommend printing it and having some post-it-note fun for this one, but you will also receive a link to a digital whiteboard version. Either way, it is totally free to use at your will, dangerous permanent markers or not!

SEO Spring Clean Checklist (Free)
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SEO Spring Clean Checklist (Free)
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Refresh your site’s search rank with this SEO spring clean. Stick it on your wall. Pop it on your fancy tablet. Print it and stain it with coffee. Just do whatever you have to do to get to the other side, and give your search ranking a boost. The search engine bots will thank you. Warning: You may also finish this list with a cleaner home or office...

Things to stop you from reinventing all the wheels.