Education First.
Copywriting for language education & travel.
For over 50 years, Education First has been opening the world through education. As an In-house Copywriter in their Creative Studio, my goal was to share their language education and travel programs with the world. From blog posts to landing pages, brochures to sales letters, here’s just a small slice of what I got up to during my EF life.
Managing content in international brochures.
Distributed to over 500 sales markets around the globe, these brochures contain all the nitty-gritty information every potential student needs to know about before they book a course.
Crafting concise landing page content.
This landing page advertises EF’s annual global speech competition in which a group of motivated students win a trip to the United Nations.
Turning a product flyer into an interactive sales tool.
Here, I took an informational flyer and turned it into an engaging travel journal for young prospective students. Now, even in the initial sales consultations, they can already start imagining, planning and writing about their dream trip.
Writing sales letters for print distributions.
Together with the brochure, EF sends customers sales letters. I ensured it contained snappy text, student interviews and actionable content.